Search Engine Optimization

SEO is a way to increase the visibility of your website in the search engine results so your clients and customers can find YOU rather than your competition.


search engine optimization infographic

What is SEO and how does it work?

In short, search engine optimization (SEO) is the On-Page and Off-Page page strategies and techniques used to boost the rank and visibility of a websites pages in the search engine’s organic results and effectively tailoring your website to the search engines algorithms, so it will show up high in the search results for as many of the relevant keyword phrases related to your business or service.


There are hundreds of SEO ranking factors that search engine algorithms use to rank web pages. A few of the key ranking factors include:

  • ▪ Keyword relevancy
  • ▪ Internal linking structure
  • ▪ Domain Authority (DA)
  • ▪ Page Authority (PA)
  • ▪ Content Structure
  • ▪ On-Page Optimizations
  • ▪ Off-Page Optimizations
  • ▪ Link Quality
  • ▪ Social Signals
  • ▪ Keyword Density

How a solid SEO strategy can benefit your business

Nine out of ten people use the internet to shop and find local services every day. Having a presence in the top positions for the keywords the user is searching for, can be beneficial to businesses in a number of ways. Including:


  • ▪ Increased visibility
  • ▪ Bringing you more business
  • ▪ Increased traffic to your business
  • ▪ Increase conversion rates
  • ▪ Increase phone call frequency
  • ▪ Build online authority in your niche
  • ▪ Promote your local business
  • ▪ More qualified leads
  • ▪ Increase brand awareness
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